Liquid Cocaine

Cocaine Drink, A Soft drink Energizer

Cocaine, the name itself attracts the drug addicts.  But Redux Beverages selected the name to give more publicity to their drink amongst all people.  Cocaine drink contains only vitamins and proteins. The drink is free of illegal drugs.  The controversy pertaining to this drink does not upset the company in promoting the sale of the legal alternative liquid cocaine.  The negative publicity due to the name and growing demand makes the marketing job easier.  The marketing campaign has only one website that is Myspace page.

Misconceptions are Common

As it holds the name of an illegal drug, initially when the drink was released into the market, this was considered to be illegal, hard drink for kids and not so good by many others.  The company then welcomed the protests and complaints and gave explanation clearly to everyone who came up with a query.  The company took all criticisms on the optimistic side.  Truth and fearlessness of the company made the Hate Cocaine campaign to change their mind.

Lot of Caffeine, Not Cocaine

The liquid cocaine or the Cocaine Energy Drink does not contain cocaine at all.  The percentage of caffeine may be more than any other drink.  Parents do not prefer the drink for this reason to their kids. Even active politicians do not like it for the same purpose.  Redux accepts the fact regarding the presence of high level caffeine in this energy drink.

Powerful Drink

The liquid cocaine is 350% stronger than Red Bull. It gives instant energy without sugar crash.  Caffeine is not only the content of the Cocaine Energy Drink, but it also contains guarana, taurine, simple sugar dextrose, Inositol and vitamins C, B12 and B6.  Celebrity drummer Raymond Herrera found it to be yummy when he tasted this drink for the first time.  The security guards have taken and proved the fact that it does not give drowsiness like illegal cocaine. This energy drink has proven to induce an increased level of alertness among individuals.

The pictures in the website of the company reveal the enthusiasm of the party lovers with the cocaine energy drink. Have a look at it and then you would know the reality about this delicious drink!

Marketing Strategy

As Redux Beverages do not involve much cash in marketing, they advertise online receive online orders.  Cocaine Energy Drink got its publicity mainly through word of mouth.  Word of mouth moves quicker than the energy drink.  Previously, the liquid cocaine was found only in California and a few selected places in New York. Now, the online orders have escalated the sale of cocaine energy drink.  Redux wants to introduce the drink in international markets, wherever the illegal drug cocaine has good demand.  The positive attitude and the strange marketing strategy of Redux Beverages have forced the company to survive in the market with flying colors!

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